Strawberries have shallow roots and therefore should be watered in light, sandy soils for good growth and development. Heavy, loose, cold soils with unregulated water conditions are not suitable for growing strawberries. Moist soils promote the development of fungal diseases that infest the root system. The best are fertile soils with clay or loamy sand in the subsoil, with regulated air-water ratio. Strawberry plantations should not be established in soils with high or low pH. The soil pH should be slightly acidic (pH 5.5-6.5). The groundwater level should not be higher than 60-70 cm from the soil surface.

Due to the possibility of infection of the roots by verticillosis, strawberries should not be planted one after the other or where raspberries, tomatoes, potatoes, or cucumbers have been grown previously.

In order to obtain high-quality and high-quantity yields, proper agricultural technology should be performed. One of its most important elements is fertilization. It should be based on soil analysis and leaf composition analysis. Soil fertilization is supplemented by foliar fertilization.  These treatments are performed when the plant cannot take up and/or transport the appropriate amount of an ingredient to the organs/tissues in the period of the greatest demand for the ingredient. Strawberries should also be fed with select ingredients through foliar fertilization (mainly nitrogen and boron) in order to strengthen flower buds in the fall.